product management/market management organization

product management/market management organization
марк. организация по товарно-рыночному принципу (организация службы маркетинга с одновременным использованием управляющих и по товарам, и по рынкам)
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Англо-русский экономический словарь.

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  • Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… …   Wikipedia

  • Product (business) — In general, the product is defined as a thing produced by labor or effort [1] or the result of an act or a process ,[2] and stems from the verb produce, from the Latin prōdūce(re) (to) lead or bring forth . Since 1575, the word product has… …   Wikipedia

  • Product differentiation — In economics and marketing, product differentiation (also known simply as differentiation ) is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves… …   Wikipedia

  • Product manager — A product manager researches, selects, develops, and places a company s products. A product manager considers numerous factors such as target demographic, the products offered by the competition, and how well the product fits in with the company… …   Wikipedia

  • Market analysis for product software — consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps …   Wikipedia

  • Management consulting — indicates both the industry and practice of helping organizations improve their performance primarily through the analysis of existing organizational problems and development of plans for improvement. Organizations hire the services of management …   Wikipedia

  • Organization design — can be defined narrowly, as the process of reshaping organization structure and roles, or it can more effectively be defined as the alignment of structure, process, rewards, metrics and talent with the strategy of the business. Jay Galbraith and… …   Wikipedia

  • product — prod‧uct [ˈprɒdʌkt ǁ ˈprɑː ] noun 1. [countable] COMMERCE something useful and intended to be sold that comes from nature or is made in a factory: • Distributors for Amway sell numerous products, including cleaning and personal care products …   Financial and business terms

  • Product engineering — refers to the process of designing and developing a device, assembly, or system such that it be produced as an item for sale through some production manufacturing process. Product engineering usually entails activity dealing with issues of cost,… …   Wikipedia

  • Market information systems — (otherwise known as market intelligence systems, market information services, or MIS, and not to be confused with management information systems) are information systems used in gathering, analyzing and disseminating information about prices and… …   Wikipedia

  • Product naming — is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process,… …   Wikipedia


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